The Caribbean Premier League (CPL) team, Trinbago Knight Riders (TKR) have announced a sponsorship agreement with Stake, the world’s leading online casino and sportsbook.
The partnership sees the betting brand become the team’s official title partner, recording a significant milestone for the most successful franchise in the CPL.
The relationship brings together two powerful brands, with Stake partnering with a franchise that has won four championships and continues to set the benchmark for excellence in T20 cricket.
The collaboration expands Stake’s remarkable global sports portfolio, which includes the Davis Cup, Ultimate Fighting Championship (UFC), Everton FC, and more. The announcement adds to Stake’s growing cricket presence, which includes successful collaborations with the European Cricket Championships, and Paarl Royals.
Binda Dey, Group CMO, Knight Riders Sports, commented, “We are proud to welcome Stake as the Official Title Partner of the Trinbago Knight Riders in a multi-year agreement. This partnership marks a significant milestone for us, bringing together two globally recognised brands with a shared commitment to innovation and elevating fan engagement through technology. Stake’s impressive presence across global sports demonstrates their dedication to supporting world-class sporting entertainment, and we look forward to a successful and impactful partnership.”
Akhil Sarin, Chief Marketing Officer at Stake, said, “TKR represents the kind of excellence Stake looks for in partnerships. Their track record and passionate fanbase make them the perfect addition to our cricket portfolio. We’re excited to support TKR and bring our platform to cricket fans worldwide. Our partnership with TKR is not just about brand alignment – it’s a step toward building meaningful connections with cricket fans. We are excited to create immersive, tech-driven fan experiences that reflect the energy and passion of T20 cricket.”
To mark the relationship, TKR and Stake produced a creative teaser campaign that included top Knights talents Andre Russell, Sunil Narine, and Dwayne Bravo, as well as athletes from Stake’s global sponsorship portfolio. The campaign was intended to pique interest by tapping into the enthusiastic fan bases of these various sports, creating organic buzz on social media, and culminating in the official partnership revelation.
