Euroleague Basketball has announced a significant partnership with the burgeoning e-commerce leader, Trendyol.
This alliance has designated the platform as an official partner for the highly anticipated Turkish Airlines EuroLeague Final Four 2025.
In a landmark decision, the pinnacle event of European club basketball will make its historic debut in Abu Dhabi, UAE, hosted at the state-of-the-art Etihad Arena from May 23-25, 2025.
This strategic alliance has granted Trendyol prominent brand visibility throughout the prestigious tournament. The e-commerce platform’s branding will be featured on key on-court advertising spaces and will have a significant presence within the Final Four FanZone, the central hub for basketball enthusiasts converging from around the globe.
The collaboration with Trendyol, a major force in the e-commerce sector with a rapidly expanding footprint in the Gulf region, signals Euroleague Basketball’s ambitious strategy to broaden its global appeal and penetrate new, dynamic markets.
Speaking on the occasion, Paulius Motiejunas, Chief Executive Officer of Euroleague Basketball, said, “It is a pleasure to welcome Trendyol as an Official Partner of the 2025 EuroLeague Final Four. Partnering with a leader in the e-commerce sector with a strong presence in the UAE highlights the EuroLeague’s global appeal and growing influence in new territories.”
Çağlayan Çetin, President of Trendyol Group, added, “We are proud to partner with the EuroLeague for this iconic event in the UAE. As a brand committed to innovation and the growth of sport, this collaboration is a natural step in our journey to expand our impact across key markets and connect with a wider international audience.”
For Trendyol, this partnership aligns seamlessly with its corporate vision of fostering innovation, championing the growth of sports, and extending its international reach. The e-commerce giant has a well-established history of supporting various sporting disciplines, including football, volleyball, and the Olympic Games, making this Euroleague tie-up a consistent extension of its commitment.
Founded in Istanbul in 2010, Trendyol is one of the world’s leading e-commerce platforms. It connects more than 250,000 Turkish sellers and well-known global brands with over 40 million customers on dedicated local language apps and platforms across numerous countries. Trendyol is committed to supporting sports and fostering community engagement through various initiatives.
Euroleague Basketball (EB) is a global leader in the sports and entertainment sector, devoted to running the top European club basketball competitions under a unique organisational model. Launched in 2000, EB manages the Turkish Airlines EuroLeague and the BKT EuroCup. The 2025 Final Four in Abu Dhabi will see AS Monaco, Fenerbahce Beko Istanbul, Olympiacos Piraeus, and Panathinaikos AKTOR Athens vie for the title of EuroLeague champion.
