The US-based travel company, Travel + Leisure GO has now associated with LaLiga’s marquee club FC Barcelona as its official travel partner.
This new partnership will help the Spanish club to gain more fans from the United States and the North American region with the means of tourism and leisure. It also involves the curated itinerary designed by the company for Barcelona, Spain.
Fiona Downing, Chief Membership Officer, Travel + Leisure GO said, “Travel + Leisure GO is thrilled to be the official Travel Club Partner of FC Barcelona in the U.S., helping Barça fans dream, plan and book their 2023 travels – whether that’s a local staycation in the states or a long-haul trip to Barcelona to catch a live match”.
She further added, “Just as football crosses borders, unites people and creates a narrative that both thrills and excites, so too does travel, which transcends culture and language, turning the world into an enormous playing field to be enjoyed in the spirit of togetherness.”
Juli Guiu, Marketing Area Vice President, FC Barcelona said, “With this agreement with Travel + Leisure GO, we are able to continue to get closer to our North American supporters and to strengthen our brand in this part of the world through a leading travel club in the American tourism sector.”
He also said, “We are thus exploring a new way to reach new audiences and extend our fan base in a region where we already have considerable presence. As our fans begin to take advantage of this partnership and their new travel club, it will help us to position ourselves as ‘Més que un Club’ on a global level.”
Travel + Leisure GO is an American travel and leisure company that provides surreal travelling experiences to its customers, also helping them provide various discounts and leverages in hotel and resort booking.
The Blaugranas are currently standing at the top of the points table with 44 points in their 17 matches. They will face Real Sociedad in the quarter-final match of Copa Del Rey on January 26.