There were two types of brand partnership rights: seven category rights and one umpire sponsorship right. Trans Group International submitted bids for category rights and umpire sponsorship rights in a highly competitive bidding process, with an increase of 219 and 168 per cent over the previous deals.
PCB Chief Operating Officer and Bid Committee Chair Salman Naseer, said, “Trans Group International has been a supporter of HBL Pakistan Super League since its inception and I am thankful for the continuation of their immense support to the brand.
“Such substantial increase in the brand partnership rights highlights how big the brand of the HBL Pakistan Super League has become and I am sure the Pakistan cricket fans will enjoy the upcoming edition.”
Trans Group International Director Rao Omar Hashim Khan, commented, “The HBL Pakistan Super League is arguably the biggest brand in Pakistan and it brings together all Pakistanis. We are proud to be once again partnering with the Pakistan Cricket Board for one of the most successful and exciting cricket leagues in the world. Our unwavering support for Pakistan Cricket knows no bounds.”
Previously, an association of ARY and PTV submitted a bid for TV broadcast rights in Pakistan at a 50% increase from the previous deal. Daraz submitted a bid for live-streaming in the country at a 175% increase from the previous association.
The seventh edition of the HBL Pakistan Super League will commence on January 27 at Karachi’s National Stadium. The defending champions Multan Sultans will lock horns with the winners of the 2020 edition, Karachi Kings. The tournament will have its final on February 27 in Lahore at the Gaddafi Stadium.