India’s foremost tennis tournament, Tennis Premier League (TPL) has developed a sponsorship deal with Paramount Wires & Cables, one of the leading wire & cable manufacturing companies.
As part of the deal, Paramount Wires & Cables has been named as the associate partner for the upcoming sixth edition. This arrangement is expected to dramatically increase TPL season six’s popularity and reach.
The alliance was announced on the official social media accounts of the TPL.
Paramount Communications Limited is an Indian firm that makes a variety of wires and cables, including power, communications, railway, and speciality cables. With more than sixty years of experience, the company has amassed a diverse portfolio that includes HV and LV power cables, optical fibre cables and other telecom cables, railway cables, specialised cables, instrumentation and data cables, fire survival cables, and so on.
Paramount Cables serves a distinguished clientele that comprises government, institutional, and significant private sector companies, both national and worldwide, in the power, telecom, railways, I.T. and communication, construction, defence, and space research sectors, among others.
The TPL has also confirmed collaborations with a number of well-known businesses for its forthcoming sixth season, which will take place at Cricket Club of India, Mumbai, from December 3 to 8, 2024. The Bridge, SVAR Gems, Clearpani, Dhoomimal Gallery, and Yonex are some of these partners.
The league also welcomed UnbeatenSport, a renowned international sports media platform, to enhance global reach. Through this partnership, TPL’s cutting-edge 25-point format will now be seen by more people in North America, Europe, and other vital areas.
