The global automotive giant, Toyota has signed a two-year agreement with the Big Bash League (BBL) outfit, Brisbane Heat and Queensland Cricket to continue their decade-long cooperation.
Together with their national collaboration with Cricket Australia, Toyota has been a sponsor of Queensland Cricket for ten years running.
The cooperation between Heat and QC includes eight Toyota dealerships in the metro region: Motorama, Sci-Fleet, Southside, Downtown, Llewellyn, Martin Jonkers, Torque, and Oldmac.
The collaboration will also involve advertising and an in-stadium activity during Brisbane Heat games at the Gabba, where the Toyota Terrace has been a noticeable presence in recent years during BBL Games.
As part of the arrangement, community cricket personnel throughout the state will drive Toyota cars, while Queensland Cricket will update its fleet to include additional hybrid and electric vehicles in the future to increase the organisation’s sustainability.
Queensland Cricket CEO Terry Svenson, said, “Toyota has been a long-standing national partner of Australian Cricket, but we are particularly pleased to have had such a rewarding relationship with Toyota and its dealers at a Big Bash League and State level over the past decade. We greatly value our relationships with all of our partners, sponsors and corporate backers and take pride in being able to meet their needs and requirements on an on-going basis over several years. Today’s announcement brings together a partnership that aims to provide enhanced brand awareness and trust with the eight metro Toyota dealerships, while also supporting community engagement initiatives and relationship building.”
Toyota’s Senior Manager for QLD Regional Operations, Tracey Shepherd, said, “We are thrilled to be renewing our partnership with Queensland Cricket. It’s an incredible organisation who share Toyota’s passion for creating positive change within the community. Our long-standing relationship helps provide support to the Queensland Cricket organisation to deliver a great experience to the community, its players and the fans of this wonderful game.”
The Toyota Good for Cricket Raffle, which is back in action to help local cricket clubs collect crucial funds due to Toyota’s backing, is an important link with the cricket community in Queensland.