Cycling’s premier event, Tour de France has signed an extended broadcast rights agreement with NBC that will last for six years.
The Amaury Sports Organisation (ASO) expanded the tour’s broadcast agreement with NBC to cover major cycling race stages and additional programming on Peacock beginning in 2024.
Further coverage, highlights, stage replays, and interviews with some of the most well-known Tour de France participants are also included in the contract.
Together with the men’s race, NBC will also air the women’s and men’s La Vuelta a Espaa, Spain’s biggest cycling competition, as well as the Tour de France Femmes. On NBC and its platforms, additional races like the Paris-Roubaix, La Fleche Wallonne, Liege-Bastogne, and the Criterium du Dauphine will also be broadcast.
The ASO and NBC have been working together since 2001 when the broadcaster expressed interest in cycling during Lance Armstrong’s reign as the sport’s greatest cyclist.
Yann Le Moënner, CEO of ASO, said, “We are delighted to be able to extend our long-term partnership with the NBCU group, which promotes the Tour de France and all the major ASO sporting events to the American public on a cross-platform basis, including women’s cycling, such as the Tour de France Femmes avec Zwift. The combined coverage via Peacock, which will show the entire races from the beginning to the end, and network television, will ensure that everyone has access to the best of world cycling. Super fans won’t miss any of the twists and turns that cycling holds.”