The French Ligue 1 club, Toulouse FC, have elevated LP Promotion to official partner status, further strengthening one of the club’s longest-running commercial relationships and extending a collaboration that has spanned more than two decades.
The latest agreement builds on a partnership that began in 2005 and has grown steadily alongside the club. LP Promotion first became a shirt sponsor in 2014 before being named a major partner in 2021, while the two organisations extended their collaboration until 2028 last year. The new designation as an official partner reflects the continued evolution of the relationship and the companies’ shared commitment to the Toulouse region.
Under the agreement, LP Promotion branding will feature on Les Violets’ first-team playing kit, while the company will also spearhead fan engagement initiatives at the Stadium de Toulouse throughout the season. The partnership is designed to strengthen the club’s connection with supporters while reinforcing the shared regional identity of both organisations.
Olivier Cloarec, President of Toulouse Football Club, said, “LP Promotion has been part of the Toulouse Football Club family for more than twenty years. Over the seasons, we have built much more than a partnership: a relationship founded on trust, loyalty and mutual respect, one that has accompanied the club through every major stage of its journey. Today, our collaboration is evolving, but the bond that unites us remains as strong as ever. I would like to sincerely thank LP Promotion and Pierre Aoun for their unwavering support over the years. Through moments of success as well as more challenging times, they have always stood by our side and helped write some of the most memorable chapters in the club’s recent history. We are delighted to continue this journey together. This new chapter is a natural continuation of a shared story that we are proud to keep writing.”
Pierre Aoun, Executive Chairman of LP Promotion Group, added, “For twenty-one years, Toulouse Football Club has held a special place in the history of LP Promotion… and in my own. As a child, I discovered Toulouse Football Club at the Stadium alongside my father. Today, I attend matches there with my own children. This passion has been passed down from one generation to the next, just as the bond between LP Promotion and Toulouse FC has endured for more than two decades. Over the seasons, we have shared unforgettable moments, successes, challenges and great emotions. This mutual loyalty has fostered a relationship of trust, of which we are particularly proud. Continuing this journey alongside Toulouse Football Club is a natural choice. Beyond sport, we share the same ambition for our region: to contribute to its development, enhance Toulouse’s profile and, each in our own way, support its attractiveness and dynamism. It is this shared vision that drives our commitment. And it is with the same conviction that we will continue writing our story together.”
The agreement was brokered by global sports marketing agency SPORTFIVE. Xavier Oddone, Managing Director France – SPORTFIVE, continued, “We are proud to support this new chapter between Toulouse Football Club and LP Promotion. Built over more than twenty years, this relationship demonstrates the strength of partnerships rooted in trust and driven by shared values. It is also founded on a common ambition: to contribute to the dynamism and profile of the Toulouse region. At SPORTFIVE, we are committed to building and growing these long-lasting partnerships, creating value for rights holders, brands and fans alike.”
Beyond its sponsorship rights, LP Promotion has also contributed to Toulouse FC’s long-term infrastructure ambitions by supporting the redevelopment of the club’s future Performance Centre. The expanded agreement reinforces Toulouse FC’s commercial strategy of cultivating enduring partnerships with locally rooted businesses while continuing to strengthen its sponsorship portfolio ahead of the 2026-27 Ligue 1 season.
