Tottenham Hotspur signs deal with Dulux Paints

April 15, 2021 | By : Parth Tagai
big_news

Tottenham Hotspur has announced Dulux as their first-ever Official Paint Supplier. As part of the launch, the world-famous Dulux dog was given a behind-the-scenes tour of the Club’s Stadium and Training Centre.

Nuno Pena, AkzoNobel Marketing Director for UK & Ireland, commented: “Our relationship with Tottenham Hotspur is a perfect synergy of two iconic British brands. Spurs are one of the best-known football teams in the Premier League and in Europe, while at Dulux we remain the nation’s number one paint brand.”

Jon Babbs, Stadium Director at Tottenham Hotspur, added: “We are delighted to welcome Dulux as our Official Paint Supplier. It is important that we have the best products available as we strive to maintain excellence at our Stadium and Training Centre facilities.”

Spurs will have to rely on these deals to make up for the lost revenue in the last 12 months. Due to the pandemic, Spurs have failed to leverage the brand new stadium for various deals and also earn money from stadium tours. With losses likely to increase due to lack of Champions League for two seasons in a row, the North London club might try to bring more sponsors on board in the coming months.

Spurs mocked by official partner Dulux for empty trophy cabinet – minutes after sponsorship deal announced

Tottenham’s partnership with Dulux didn’t have the best of starts as the partner of Spurs. The paint company mocking the Premier League club over their empty trophy cabinet within minutes of a deal being announced.

What has been said?

After Spurs revealed that they were entering into another partnership, it did not take long for supporters to start making suggestions about where paint cans could be stored. Dulux responded by posting a fake advertisement for an “unused trophy cabinet”.

When another person pointed out that Tottenham can keep any paint supplies in said cabinet because they “don’t seem to put anything else in there”, Dulux responded again by saying: “Don’t be silly, surfaces should be dust-free before painting.”

Tottenham Hotspur have gone 13 years without winning major silverware. Jose Mourinho can end the barren run in 2021 with the Carabao Cup final scheduled against Manchester City on April 25. Spurs are also involved in a tight race for top four position in the Premier League.



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