The Premier League (PL) club, Tottenham Hotspur FC have inked a new partnership with Netflix to promote the release of Squid Game season 2.
Let the new games begin.@spursofficial 🤝 @netflix
— Tottenham Hotspur (@SpursOfficial) December 17, 2024
One of the main reasons Netflix likely chose to collaborate with Spurs is their captain, Heung-Min Son. Not just another Korean player in the Premier League, Son is an iconic figure who attracts a significant Korean fanbase to the North London stadium. His popularity is sure to draw more viewers to watch Squid Game season 2.
The inaugural season of the Korean thriller received widespread praise and became Netflix’s most-watched series in history. The streaming giant has teamed with the Spurs to commemorate the opening of the new season on December 26, with activations scheduled around the club’s PL matches against Liverpool FC on December 22 and Wolverhampton Wanderers FC on December 29.
This will involve interactive activities for spectators, such as the notorious Squid Game guards patrolling the stadium in their pink hooded jumpsuits for picture ops and a big blimp of the Young-hee doll from the ‘Red Light, Green Light’ game appearing outside the stadium before to the match.
Furthermore, fans will also witness visual components on the stadium’s LED displays, as well as the Squid Game season 2 teaser, which will be shown at halftime of the Liverpool match.
In the lead-up, Tottenham Hotspur will release special Squid Game-themed content across its channels, with men’s and women’s players taking part in some of the show’s most renowned challenges.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said, “Squid Game 2 will undoubtedly be one of the most talked-about shows over the festive period and our partnership with Netflix places the Club at the centre of popular culture. This is yet another exciting way to enhance the matchday experience and bring our fans fresh, engaging content across digital channels.”