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Tottenham Hotspur secure two-year alliance with ExpressVPN to boost brand recognition

This deal, which is ExpressVPN’s first global sponsorship in football, sees the brand as Tottenham Hotspur’s first official digital privacy partner.

The Premier League (PL) club, Tottenham Hotspur FC have inked a two-year partnership with the leading consumer privacy and security company, ExpressVPN.

This deal, which is ExpressVPN’s first global sponsorship in football, sees the brand as the club’s first official digital privacy partner.

ExpressVPN will leverage the club’s global network to increase brand recognition in its major regions, with a specific focus on Western Europe. This will involve branded contet distributed via the club’s social media outlets, as well as in-stadium LED branding.

The club will also collaborate with ExpressVPN to incorporate its best-in-class security technologies, ensuring digital privacy across all networks.
ExpressVPN, with servers in 105 countries, is one of the world’s major virtual private networks, noted for its strong security features and user-friendly design.

ExpressVPN is celebrating the relationship by offering a special fan deal on its premium VPN solution, which significantly improves digital privacy and online security. Spurs supporters who sign up for a 24-month ExpressVPN membership will receive an additional 6 months free during the November launch month. ExpressVPN can be enabled at the click of a button and provides supporters with a variety of perks, including secure public Wi-Fi access and assistance in finding the cheapest matchday travel packages.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said, “We are excited to be partnering with ExpressVPN with the aim of enhancing the overall digital experience for our staff and supporters. This partnership will align our two brands through a commitment to excellence and support the growth of ExpressVPN across its key markets.”

Ankit Khemka, Chief Marketing Officer at ExpressVPN, said, “Tottenham Hotspur is a true innovator in the sporting industry and has one of the most technologically advanced stadiums in the world. At ExpressVPN, we pride ourselves on being innovators in digital privacy and security. This partnership signifies a key milestone in our mission to build a safer, freer internet for all—home and away.”

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