Premier League giants Tottenham Hotspur have announced the extension of the sponsorship deal with a Korean tyre company named Kumho Tyre.
The Korean company was first roped in 2019 as ‘Official Tyre Partner’ from 2016-17 to 2017-18 and then renewed the deal in the 2018-19 season to 2020-21 season. This deal will also help the company in creating a global brand presence with the in-stadium LED advertising system.
Chief commercial officer of Spurs, Todd Kline also shared his insight about this deal and said that this is an exciting collaboration with Kumho Tyre to elevate their brand presence among the growing Lillywhites fanbase.
Senior vice-president of global marketing at Kumho Tyre, Tony Gang-Seung Lee said “We will use this extended partnership to enhance our brand recognition in global markets including the United Kingdom and aggressively engage in efforts to turn our business into a premium brand.”
Kumho Tyre and Spurs will also come hand in hand to introduce corporate social responsibility programmes by creating player-related content. This will emphasize the tyre safety and fan engagement campaigns which would run digitally.
Catalina and Partners which is run by chief executive Catalina Kim also played a major role in the initial deal between both the parties and also in the renewal process.
Another South Korean star Heung-min Son, who plays for Tottenham extended his contract till 2026.
Meanwhile, Spurs also completed the swap deal of Bryan Gil and Eric Lamela. Gil will join the Lillywhites on a five-year contract until 2026 and Lamela will sign for Sevilla. Spurs also paid €25 million for Gil’s signing.
Spurs are also linked with Argentina centre back Cristian Romero from Atalanta BC and it is reported that the personal terms are agreed between the club and the player.