The Serie A powerhouse Torino FC have solidified their premium partnership with CEAT Tyres, a global leader in tyre manufacturing.
The renewed agreement, which extends their collaboration for two additional seasons, underscores the mutual benefits and shared values that have driven their successful partnership.
Amit Tolani, CEO of CEAT Specialty, expressed his enthusiasm for the continued alliance and said, “Renewing our partnership with Torino FC is more than just a collaboration; it is a celebration of our shared passion for agility, sportsmanship and the power of camaraderie. At CEAT Specialty, we believe that peak performance is driven by the same values that Torino FC embodies on the pitch. This alliance reflects our commitment to pushing boundaries, exploring new frontiers and achieving excellence together on every path we take.”
Since their initial collaboration in 2018, Torino and CEAT have demonstrated a strong synergy. The renewed partnership highlights the positive impact of their joint efforts, both on and off the field.
CEAT, a subsidiary of the RPG Group, has a rich history dating back to 1924 when it was established in Turin. The company offers various tyres for vehicles, including cars, bikes, scooters, trucks, buses, and more. With a global presence spanning over 100 countries, CEAT continues to be a driving force in the tyre industry. In addition to its renewed partnership with Torino FC, CEAT has announced a new collaboration with the reigning Bundesliga champions, Bayer 04 Leverkusen. This strategic alliance further strengthens CEAT’s presence in the European football market.
The Bulls have also expanded their partnerships beyond their longstanding relationship with CEAT. The club has recently onboarded Betsson and Red Bull as new partners. These collaborations provide additional support and resources for the Old Maroon Heart as they compete at the highest level of Italian football.
Torino FC, currently leading the Serie A standings, face a challenging schedule. Their upcoming fixtures include crucial matches against SS Lazio, Inter Milan, Cagliari Calcio, Como 1907, and AS Roma.