TOPS, the popular FMCG brand under GD Foods, has announced a strategic partnership with the prominent state-level cricket leagues in North India. The move aims to boost the company’s brand visibility and contribute to the growth of grassroots cricket in the region.
TOPS has made substantial investments in these leagues, sponsoring both men’s and women’s teams in each tournament. In the Delhi Premier League, TOPS supports South Delhi Superstarz and North Delhi Strikers. In the UP Premier League, the brand has partnered with Kanpur Superstars, while in the Uttarakhand Premier League, the brand has backed Nainital SG Pipers.
Dr. Nitin Seth, Vice Chairman, G.D. Foods, expressed enthusiasm about the associations, stating, “At TOPS we believe in the power of sports to unite communities and inspire individuals. By supporting these teams, we hope to help young athletes make a mark on the national stage and go on to bring glory to India and encourage the next generation of players.”
The Delhi Premier League, UP Premier League, and Uttarakhand Premier League are highly popular cricket tournaments that attract significant attention and fan following. GD Foods’ sponsorship of these leagues has not only enhanced its brand image but also provided a platform to connect with a wider audience.
This partnership aligns with GD Foods’ commitment to corporate social responsibility and its dedication to supporting local communities. By investing in grassroots sports, the company is demonstrating its belief in the potential of young talent and its dedication to fostering a healthy and vibrant sporting ecosystem.
