Top firms with numerous lucrative sponsorship deals in 2022

As long as brands continue to relate to and trust these leagues, such sponsorship collaborations will continue to exist.

Another year has come to an end, and once again, some of the most well-known businesses in the world sought to increase their reach through sports by securing substantial sponsorship deals.

As long as brands continue to relate to and trust these leagues, such sponsorship collaborations will continue to exist. Sports have territories which expand beyond borders across the globe which significantly helps brands to go beyond their target audience.

Let’s take a look at some renowned brands that landed numerous sponsorship deals in 2022:

1) Amul:

Amul was on a sponsorship signing spree. The list includes Rupay Prime Volleyball, Cricket Ireland, and Indian Premier League (IPL) teams such as Mumbai Indians (MI), Gujarat Titans (GT), Punjab Kings (PBKS), and Chennai Super Kings (CSK).

In addition to this, the company signed sponsorship agreements with Roland Garros 2022 and Durand Cup 2022.

Additionally, Amul also inked agreements with Pro Kabaddi League (PKL) teams like the Telugu Titans, Haryana Steelers, U Mumba and Dabang Delhi.

Not to mention that the brand signed to become a regional partner of Argentina and Portugal Football teams.

2) Castore:

Castore, a British manufacturer of sports apparel, also had a fruitful year. The business teamed up with Genoa Cricket and Football Club, Red Bull Racing, Abu Dhabi Motorsports Management, Repsol Honda Team, Charlton Athletic, Aston Villa, Harlequin, UD Almeria, and Sevilla.

The company also expanded its partnership with Mclaren Racing. Castore also announced Eve Muirhead as its first female ambassador in July.

3) Cazoo:

The French Open on the DP World Tour had Cazoo as its title sponsor in 2022. The London-based British online automobile shop also partnered with Real Sociedad and Valencia CF, two Spanish teams, as partners.

A sponsorship agreement was also signed by the brand with LOSC, Freiburg, Bologna FC, and Alba Berlin.

4) Adidas:

The Saudi Arabian Football Federation, Arsenal, Scottish FA, Jamaica Football Federation, Sheffield United FC and Italian football team signed sponsorship agreements with the German multinational sportswear firm, Adidas, which was formed and has its headquarters in Herzogenaurach, Bavaria.

5) DP World:

DP World, a multinational logistics firm based in Dubai, signed a deal to be the title sponsor of the European Golf League. The company was also the title sponsor of the esteemed Asia Cup 2022.

In a recent most development, the Dubai-based company signed a five-year agreement to become the International League T20‘s title sponsor.

DP World also landed naming rights to Johannesburg’s Wanderers Stadium.

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