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toothsi inks collaboration with Bollywood film “83”

The announcement of the association was made through the official Instagram handle of toothsi.

India’s leading dental tech startup, toothsi has announced its association with the upcoming Ranveer Singh starrer Bollywood film, 83. While working on its promotion, the film has launched a campaign in partnership with toothsi, which is labelled as “#ChampionWaliSmile”.

The announcement of the association was made through the official Instagram handle of toothsi, where Ranveer Singh is featured talking about the brand and his upcoming film. Adding to that, the dental tech startup has announced a contest for its customers, among which the winners will be given a chance to meet Ranveer Singh and other actors of the film.

The film is based upon how India won the cricket world cup in the year 1983 as Kapil Dev lifted the first major trophy for India in cricket and gave a reason to smile to the people of the country. The same smile is offered by toothsi as they avail their customers to tackle teeth issues like crooked teeth, crowded teeth, teeth gap, and cross-bite, giving their users a brighter and better smile.

Speaking on the occasion, Shuchita Wadhwa, Head of Marketing, toothsi said: “We are delighted to announce the association with the movie, 83. India’s victory in the 1983 Cricket World Cup brought an unbridled joy with an honest smile on every Indian’s face. We at toothsi are working to bring forth the same smile with our customized invisible aligners. With our campaign #ChampionWaliSmile, we want to provide our customers an opportunity to relive that glorious moment and smile without any inhibitions.”

Adding to it, Sameer Chopra, Head of Marketing, Reliance Entertainment said: “Our intention with this collaboration is to reach out to all the young movie fanatics and cricket lovers and we are thankful to team toothsi for giving us this platform and opportunity. toothsi’s #ChampionWaliSmile campaign will make this celebration all the more special and grand by giving Indians a chance to reminisce and smile as they remember this memorable moment.”

toothsi has a team of over 100+ in-house dental professionals who are working to put a bright smile on their patient’s faces. The brand has its presence currently in 12 cities which include Mumbai, Ahmedabad, Delhi/NCR, Chandigarh, Hyderabad, Bengaluru, Pune, and Guwahati.

The company has raised five million dollars from their Series A funding and roped in another 20 million for Series B funding, following which they are working to widen its geographic footprints. The brand is labelled as made in India using the latest technology and German materials to produce their toothsi Clear Aligners.

The highly anticipated film, 83 is all set to release in the theatres on December 24.

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