Tokyo Olympics: IOA signs sponsorship deals with MPL and Amul

The Indian Olympic Association on Thursday roped in MPL Sports Foundation as their Principal Sponsor for the upcoming Tokyo Olympics and the 2022 Asian Games and Commonwealth Games. MPL has joined hands with IOA for one and a half years until December 2022. MPL will pay a total of ₹ 8.00 Crores to the IOA for sponsorship.

As part of this deal, MPL will supply the sports kit for the 2022 Asian Games and Commonwealth Games Indian contingent. Amul has also supported the IOA in previous games and has come forward for the Tokyo 2020 Olympic Games. Amul’s sponsorship worth ₹ 1.00 Crore till 31st December 2021. In a statement issued by IOA president Narinder Batra and secretary Rajeev Mehta, IOA confirmed the deal and also gave an update on more sponsors.

“We are hopeful of bringing such more good news in the coming weeks as the talks are going on with some more sponsors.”

IOA inked the deals days after dropping Chinese sportswear brand Li Ning as the Indian team’s official kit sponsor for the Tokyo Olympics. After dropping Li Ning, IO confirmed that the country’s athletes will wear unbranded apparel during the games. It is now likely they will be donning MPL kits in Tokyo.

The owners of the Mobile Premier League are the primary investors of the MPL Foundation. MPL is a Sports and mobile gaming platform with over 50+ games across several platforms and over 60 million users in India. MPL is headquartered in Bengaluru with offices in Pune, Singapore, and Jakarta. It has also expanded to Indonesia and is growing at a steady pace with over 3.5 million users.

MPL is currently valued at around $945 million and includes marquee investors like Sequoia Capital, SIG, MDI, Moore Strategic Ventures, Composite Capital, Times Internet, Go-Ventures, and Base Partners. MPL has also expanded to Indonesia and is growing at a steady pace with over 3.5 million users. In just over two years, MPL has grown to 500 employees and is leading the eSports revolution in Asia. MPL is also the current kit supplier for the Indian cricket team.

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