TKO Group Holdings has expanded its sponsorship portfolio with the addition of SuperFile, naming the technology company the inaugural official secure file sharing partner of both UFC and WWE in a deal that underscores the growing commercial convergence between sports, entertainment and digital infrastructure.
The partnership grants SuperFile access to two of the world’s most influential sports and entertainment brands, providing year-round exposure across UFC and WWE events, broadcasts, digital platforms and premium content initiatives.
The agreement will officially debut at UFC Freedom 250, a landmark event scheduled to take place on the South Lawn of the White House on June 14 as part of celebrations marking the 250th anniversary of the United States. SuperFile has also been designated an official partner of the event.
As part of its launch activation, SuperFile will receive prominent branding inside the UFC Octagon and across event broadcasts. The company will also serve as presenting partner of several key broadcast features, including the “Super Replay” segment, “Keys to Victory” and the UFC Freedom 250 post-show programme.
Robby Miller, Vice President, Head of U.S. Global Partnerships at TKO, said, “Brands that earn a place inside UFC and WWE understand that these platforms deliver more than reach — they deliver relevance at the highest level of sports and entertainment. SuperFile is redefining how organizations protect, control, and share their digital content, and they are entering the conversation at exactly the right moment. From UFC Freedom 250 on the South Lawn of the White House to Conor McGregor’s highly anticipated return during International Fight Week, to WrestleMania, SuperFile is using some of the world’s most-watched sports and entertainment events to make a powerful statement about the future of digital ownership.”
Shane Valdez, Founder & CEO of SuperFile, added, “When you build a company, there are certain moments you never forget. This will be one of them. As an American technology company, standing on the grounds of the White House during the celebration of our nation’s 250th anniversary is something that’s hard to put into words. It’s one of those rare moments where you pause, look around, and appreciate just how far a dream can travel. What makes it even more meaningful is who we’re standing alongside.
“UFC and WWE aren’t just global brands. They’ve become part of American culture. For decades, they’ve brought people together through unforgettable moments, incredible talent, and a relentless commitment to being the very best at what they do.
“That’s what drew us to TKO. From our earliest conversations, it was clear we shared a similar mindset. We both believe the future belongs to people willing to challenge convention, take risks, and build things others think are impossible.
“At SuperFile, that’s how we’ve approached innovation from day one. Not by asking how to improve what’s already been done, but by asking what should exist next. That’s why this partnership means so much to us. It’s not simply about visibility. It’s about aligning with organisations that share a belief in pushing boundaries and building for the future.
“To begin that journey at the White House, during such a historic moment for our country, makes it even more special. We’re incredibly proud to represent American innovation on this stage, and even more excited about what we’ll build together in the years ahead.”
Beyond UFC Freedom 250, SuperFile’s presence will extend across UFC’s global calendar, including pay-per-view events, UFC Fight Nights and International Fight Week. The partnership will also include integrations surrounding major WWE Premium Live Events such as WrestleMania 43, Royal Rumble, Survivor Series and Money in the Bank through a combination of in-venue branding, sponsored content and digital activations.
For TKO, the agreement represents another step in its strategy of attracting technology-focused partners seeking access to highly engaged global fan communities. For SuperFile, the partnership offers a powerful platform to showcase its secure file-sharing and digital ownership solutions at a time when content protection, digital rights management and data security are becoming increasingly important across the sports and media industries.
