Titan Company Limited has announced the onboarding of Indian badminton stars Satwiksairaj Rankireddy and Chirag Shetty as brand ambassadors for Titan Smart’s latest smartwatch, Celestor 2.0.
The association aligns one of India’s most established lifestyle brands with the country’s leading men’s doubles pair, who have redefined Indian badminton on the global stage. The duo has reached World No. 1 in the BWF rankings, clinched gold at the Asian Games, and secured multiple titles on the international circuit, reinforcing their position among the sport’s elite.
The newly launched campaign is live across digital platforms and highlights the parallels between elite sporting precision and technology-driven performance tracking. Through this collaboration, Titan Smart aims to position Celestor 2.0 as a device built not only for fitness enthusiasts but also for individuals striving for measurable progress in their daily lives.
Commenting on the partnership, Seenivasan K, Business Head – Smart Wearables, Titan Company Limited, said, “The association with Chirag Shetty and Satwiksairaj Rankireddy is a natural extension of the Infinite Possibilities narrative. The duo represents discipline, precision and relentless pursuit of excellence, values that define both elite sports and evolved fitness journeys. As performance athletes who constantly push boundaries, they embody the mindset that Celestor 2.0 is designed to support. This partnership brings together product innovation and sporting brilliance in a way that feels authentic and future-facing.”
Chirag Shetty and Satwiksairaj Rankireddy added, “It felt like a natural fit from the start. Titan Smart represents precision, performance and evolution — qualities that define our journey in sport. The collaboration reflects a shared commitment to pushing boundaries and staying ahead of the game. We are proud to be associated with a brand that continues to innovate while staying rooted in trust.”
Recipients of the Major Dhyan Chand Khel Ratna and Arjuna Awards, Satwik and Chirag have played a pivotal role in elevating India’s global stature in men’s doubles badminton. Their training methodologies increasingly incorporate data analytics and performance metrics, underscoring the relevance of wearable technology in modern sport.
The partnership also signals a broader evolution in India’s endorsement ecosystem, with brands expanding beyond cricket and investing in Olympic disciplines to engage younger and urban audiences.
With this announcement, Titan Smart strengthens its presence in the competitive smartwatch segment, reinforcing its positioning at the intersection of technology, lifestyle and high-performance athletics.
