Tissot and the Union Cycliste Internationale (UCI) have announced that their long-standing cooperation, which began in 1995, has been extended.
The Union Cycliste Internationale (International Cycling Union in English) is the world’s governing body for cycling and organises international competitions. The headquarters of the UCI are in Aigle, Switzerland. Riders are issued racing permits by the UCI, which also enforces disciplinary rules including doping. The UCI also oversees race classification and point-scoring in a variety of cycling sports, including road and track cycling, mountain biking, and BMX, for men and women, amateur and professional riders. It is also in charge of organising the World Championships.
Tissot was named the UCI’s first “World Cycling Partner” in 2017, a designation that underlines the company’s long-standing dedication to cycling in general, not just established disciplines, but also newer ones. Tissot benefits from significant on-site and on-screen exposure as it is the official timekeeper of the UCI at events such as the UCI Road World Championships, UCI Track World Championships, UCI MTB and Trial World Championships, UCI Track Cycling World Cup, UCI Mountain Bike World Cup, and what started in 2012, the UCI BMX World Championships. At all of these events, the firm will also give an expanding array of real-time information, data, and results.
Tissot has committed to collaborating with the UCI World Cycling Centre (WCC) by supplying a cutting-edge timekeeping system and projects that contribute to training and apprenticeship efforts, which are at the heart of the watchmaking professions.