Tissot, Dorna Sports extend long-term MotoGP partnership

With this extension, Tissot will continue to be the official timekeeper of MotoGP.

The Swiss watch manufacturing brand, Tissot has extended its partnership with the commercial rights holder of the MotoGP series, Dorna Sports.

With this extension, Tissot will continue to be the official timekeeper of MotoGP. 

The partnership has also been elongated with the inclusion of the launching of the T-Race MotoGP watch and the Tissot T-Race watch collection, and also the addition of Ducati Corse’s Enea Bastianini as a Tissot ambassador.

The Swiss watch entity has also been named the title sponsor of MotoGP sprint races. The development was first announced at the Portuguese Grand Prix race, of which the watch manufacturer brand became the title sponsor in the previous year. 

Founded in 1853, Tissot develops a wide range of classic and elegant watches. The company was founded in Le Locle in Switzerland. The company developed the first tactile watch which has high-tech features that help to improve the ergonomics and make it very special and unique to use. It had all the specialities such as the compass, altimeter, weather, alarm, and chronograph.

Sylvain Dolla, Tissot’s Chief Executive, said, “We are proud to strengthen our commitment through this extended partnership with MotoGP … Since 2001, our two brands have worked hand in hand to bring new and better experiences to fans around the world. The bikes fly by, and the gaps can be so small; a thousandth of a second can change everything. Tissot continues to ensure all timing is done accurately and in turn, MotoGP provides inspiration for the watches. Like the riders, Tissot is driven by its passion and devotion to the sport, and we look forward to this exciting new season.”

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