TikTok, the biggest social media entity, has settled for an agreement for new content association with the PGA Tour, the DP World Tour, and the R&A afore the 150th edition of The Open golf major.
The partnership promises to provide a broad array of exclusive content featuring a few of the famous golf stars, which also comes along the behind-the-scenes (BTS) videos and the top clips to TikTok. The deal will kick start on July 14, 2022, during The Open in St. Andrews.
TikTok has generated 27 billion views till July 12, 2022, with the #Golf Hashtag; the social media giant plans to launch a new hashtag challenge to commemorate the beginning of the deal and improve the golf-centred content.
Sanjit Sarkar, Strategic Partner Manager, TikTok said, “This partnership will give golf fans unique access to the game’s most iconic players and tournaments, while enabling the PGA Tour, DP World Tour and Open Championships to grow and reach new audiences. It’s amazing to see how golf is taking off on TikTok and we want to keep bringing our community the best content from the sport they love. We can’t wait to see the creative ways people get involved in an exciting summer of golf.”