Tiger Beer, one of the leading premium beer brands in Asia has partnered up with the Tottenham Hotspur forward, Heung-Min Son for brand endorsement. Son being the brand ambassador of Tiger Beer wants to encourage people to set aside their fears and achieve bold ambitions in 2022.
The beer brand celebrating its 90th anniversary has launched a small clip featuring Son in it as the year of the tiger will begin at Lunar New Year on February 1, 2022.
Son has teased his fans with a sneak peek into the ‘The Year of Your Tiger’ campaign by posting about it on his official Instagram handle. The main aim of the campaign is to make people dream big, never giving up in the face of adversity and overcoming challenges with courage and determination, ultimately uncaging your inner tiger, as done by Son himself to reach the global stage of football.
Speaking on the occasion, Son Heung-Min, official Tiger Beer ambassador, said: “Tigers are strong in the face of adversity and never back down from a challenge, they’re always bold and determined. I’ve always tried to have the courage to never give up on my dreams – even in the most difficult times. The Year of the Tiger is the perfect opportunity for all of us to dream big and focus on uncaging our true selves. I’m delighted to partner with Tiger Beer in this movement to inspire people everywhere to own the year by embodying the spirit of the Tiger.”
Adding to it, Sean O’Donnell, global brand director, Tiger Beer, said: “Tiger Beer was born from defying the odds with a bold and courageous spirit. Brewing beer in the tropics was thought to be impossible until we did it. Son is a global icon who perfectly embodies this spirit of Tiger Beer – he is courageous, confident and unstoppable. We believe that we are all born with a Tiger inside us – a version of ourselves that knows no limits to what is possible – but few of us are able to uncage it. We are delighted to be working with Son to inspire people everywhere to use the Year of the Tiger as the catalyst to realise their true selves.”