Coca Cola’s Indian version, Thums Up has released a promotional video featuring Indian fast bowler Jasprit Bumrah for the highly anticipated 2021 ICC Men’s T20 World Cup. The 27-year-old is popularly known as the yorker king and death overs specialist, the video aims at showing the struggle and hard work Jasprit Bumrah had to put in to reach the top. The slogan for the campaign is Apni Pace Se, India Ka Game #PalatDe.
A similar type of video was also released a short while ago revolving around Mohammed Siraj, a talented pacer in the Indian team. Thums Up is aiming to release a string of such videos to stay connected with the audience for the ICC Men’s T20 World Cup. Thums Up has entered into a partnership with the ICC as a non-alcoholic beverage partner.
“I am absolutely delighted to be associated with Thums Up and providing a platform to players to share their journeys and give the nation a chance to celebrate their achievements and uplift their spirits. The brand is focused on associating with global sporting events and saluting the strength and heroism of real people – the players,” said Jasprit Bumrah.
“I believe this is an ideal partnership that brings out the natural connect with cricket fans and showcases the resilience and hard work that players coming from varied backgrounds, put in to overcome their challenges and represent our country.”
“We are proud to welcome Jasprit Bumrah, one of the best fast bowlers in the world, to the Thums Up family. His struggles and life journey embodies the spirit of the brand and will resonate with sports fans around the world,” said Arnab Roy, VP and Head of Marketing for Coca Cola, South Asia.