The Indian all-rounder, Ravindra Jadeja has joined hands with the casual wear & pop-culture apparel brand, The Souled Store. Following the collaboration, Ravindra Jadeja will be promoting The Souled Store’s new collection ‘Supima’.
The clothing brand announced the collaboration through their official Twitter and Instagram handle as they wrote, “You’ve waited long enough! Presenting The Souled Store x Ravindra Jadeja! Welcome to the fam, Sir Ravindra Jadeja.” While Ravindra Jadeja informed his fans about the collaboration through his Instagram handle as he posted some photos wearing the Supima collection and captioned “Being well dressed is my kind of happiness. In my Supima, by The Souled Store #theworldsbest.”
The southpaw is regarded as one of India’s top athletes and is currently ranked number three in the ICC Men’s Test All-Rounder Rankings.
Jadeja’s popularity amongst the youth and his swanky sense of style makes him the perfect fit for the collab. The all-rounder will be further seen sporting various looks from The Souled Store’s latest collection apart from Supima.
Speaking on the occasion, Ravindra Jadeja said: “I am extremely excited to be associated with The Souled Store. I personally find their collection fun and very unique. I am glad that I could be a part of the TSS family and support the homegrown brand in the best way I could.”
Adding to it, Harsh Lal, co-founder of The Souled Store said: “Ravindra Jadeja with his astounding performance, has carved a niche for himself in the cricketing game. It is his adaptability that resonates with The Souled Store’s identity. We believe that his huge fan following and our brand’s growing stature in the pop culture space will form a fantastic partnership.”
The Souled Store claims to be India’s largest online merchandising platform with licenses like Disney, Warner Bros, WWE, IPL, and Viacom18, among others.