The leading Indian men’s grooming brand, The Man Company has joined hands with Irony Esports, a community-first esports platform, and GamerzArena to launch a first-of-its-kind gaming championship called Free Fire-Gentlemen Got Game Championship.
Following the partnership, The Man Company wants to promote its brand and take its ‘bring out the gentlemen’ in you concept to new heights. The primary vision of the men’s grooming brand is to motivate young gamers to always be groomed inside-out as they step into their esports journey.
The Man Company is trying to follow the growing culture of live-streaming, passion economy, video gaming after announcing this championship. The brand has mentioned three key tenets of the Gentlemen’s Code of Conduct in the vision to create an evolved young generation. The three key says a gentleman is respectful towards all genders; maintains grooming and hygiene standards, most importantly, online or offline; he is mindful of diversity in culture, ethnicity, and identities and conducts himself accordingly.
The upcoming championship will be based on one of the popular battle royal games, Free Fire. The gamers willing to participate have to register their team through GamerzArena with 1000 team slots available.
The championship has a dual format allowing both ‘open’ and ‘invited’ teams to participate, commencing from January 20. The final will be organized on January 29 and 30 with the winning team securing 1 lakh and exciting gift hampers. All the participants will be given exciting discount codes.
Speaking on the occasion, Hitesh Dhingra, Co-founder, The Man Company, said: “As we embark on the 2022 journey, we have decided not to make hard to complete new year resolutions but instead start a revolution in the right spirit. Since inception, we have been on the quest to promote inside-out grooming, and with the ‘Gentlemen Got Game’ theme we have decided to take our awareness-to-action journey to a new level.”
He added, “Our motive is to fortify our ties with Gen Z as they are the future of our country through a medium in which they are comfortable. The intent is to start instilling the Gentleman Code of Conduct in them at a young age wherein they are more likely to absorb these relevant yet unprecedented thoughts. You can’t force someone to grow up as a gentleman. It is a matter of choice. We are simply here to help them make this choice in the right spirit.”
Adding to it, Tushaar Garg, Founder & CEO, Irony Esports, said: “In today’s internet culture nothing is more resonating, relatable and relevant for the everyday Indian gaming aficionado than ‘Bring Out the Gentleman in You’ message. I am pleased that The Man Company has identified gaming, esports and live streaming as a fertile ground for this story-telling and community building that will propel gen z to be mindful, real and authentic in their conduct.“