Trent Rockets have unveiled two significant commercial partnerships ahead of the 2026 edition of The Hundred, naming health and life insurer Vitality as the franchise’s new front-of-shirt sponsor while also welcoming Prezzo Italian as its official sleeve partner.
The agreements further strengthen the franchise’s commercial portfolio as it prepares for the upcoming season, with both brands set to feature across the men’s and women’s playing kits.
Under the partnership, Vitality’s logo will appear on the front of Trent Rockets’ match shirts throughout The Hundred 2026, making the Rockets the first team in the competition to carry the insurer’s branding in the prime front-of-shirt position. The deal builds on Vitality’s long-standing commitment to English cricket, where it already serves as the official wellness partner of The Hundred, title sponsor of the Vitality Blast, and a key commercial partner of the England and Wales Cricket Board (ECB).
Commenting on the partnership, Lisa Pursehouse, Chief Executive of Trent Rockets, said, “We’re delighted to welcome Vitality and proud that the men and women of Trent Rockets will be the first teams in The Hundred to carry their logo on the front of a cricket shirt.”
“They already have a strong connection and commitment to cricket and share our belief in the power of sport to bring people together. We’re looking forward to bringing the partnership to life this summer and to promoting the health and well-being benefits of sport.”
Alongside the Vitality announcement, Trent Rockets also confirmed Prezzo Italian as the franchise’s new sleeve partner. The restaurant chain’s branding will feature on the sleeves of both men’s and women’s playing shirts, as well as on replica kits produced by Nike and distributed through KitKing.
Lisa Pursehouse, Chief Executive of Trent Rockets, added, “We’re really excited to welcome Prezzo Italian as our new sleeve partner. Prezzo Italian shares our focus on bringing people together and creating experiences that families can enjoy, which makes this a natural fit for Trent Rockets.
“The family atmosphere of our matchdays at Trent Bridge combines world-class cricket, live entertainment and plenty of opportunities for supporters of all ages to get involved. We’re looking forward to working with Prezzo to add even more to that experience, both at Trent Bridge and across our local communities.”
The latest announcements continue an active commercial period for Trent Rockets. Earlier this year, the franchise entered a multi-year partnership with Nike, becoming one of the first teams in franchise cricket to wear the global sportswear brand’s apparel. The club also unveiled its first Nike-designed playing kit ahead of the sixth season of The Hundred.
Trent Rockets will launch their 2026 campaign against Birmingham Phoenix at Edgbaston on July 24 before returning to Trent Bridge for their first home fixture on 26 July, with their new commercial partners prominently displayed throughout the tournament.
