The mixed martial arts promotion, UFC and Zuffa Boxing, in collaboration with That Prize Guy, a leading U.K.-based online competition platform, has announced a new alliance that will prominently promote That Prize Guy branding at some of Zuffa Boxing and UFC’s most vital events.
The agreement expands That Prize Guy’s current partnerships with Conor Benn and Johnny Fisher, two of Zuffa Boxing’s headline acquisitions this year, and brings the brand to the largest platforms in combat sports.
Nicholas Smith, Vice President of Global Partnerships for TKO, said, “That Prize Guy has built something special in the U.K. and Ireland, giving fans the chance to win experiences and prizes that genuinely change their day, which fits perfectly with what our events deliver. From Dublin onwards, fans will see That Prize Guy at the heart of some of the biggest nights in combat sports.”
Paul Harkin, Owner of That Prize Guy, commented, “Working with UFC was always a big ambition of mine, so to see That Prize Guy up alongside the biggest names in combat sport, and the newly launched Zuffa Boxing, is a proud moment. Our whole platform is built on giving people experiences and prizes they can’t get anywhere else, and now we get to do that on the biggest stage there is.”
Among the partnership’s highlights, That Prize Guy will be the presenting partner of Zuffa Boxing’s first-ever event in Ireland, ZUFFA BOXING 10: MCKENNA vs. OLIHA, on Saturday, August 8, in Dublin’s 3Arena. That Prize Guy’s logo will be prominently displayed during all official Zuffa Boxing fight week activities. On fight night, integrations will feature prominent placement throughout the Zuffa Boxing ring.
Furthermore, as an official marketing partner of UFC at certain events, That Prize Guy will have a presence in the renowned Octagon, get broadcast features throughout the main card, and be promoted in-venue and across UFC’s digital and social channels.
