Tesla, the electric vehicle pioneer, has made a strategic move to elevate its brand presence in South Korea by appointing the Olympic silver medalist, Kim Ye-ji as its first-ever brand ambassador.
This marks a significant departure from the company’s traditional approach to marketing, which has largely eschewed traditional advertising and celebrity endorsements.
Kim Ye-ji, who captured the hearts of millions with her unique style and impressive performance at the Paris Olympics 2024, has become a global sensation. Her relaxed demeanour, distinctive shooting glasses, and silver medal win in the women’s 10-meter air pistol event have earned her a massive following on social media.
By partnering with Kim, the electric vehicle company aims to tap into her popularity and influence to promote sustainability and innovation. The electric vehicle manufacturer seeks to reach a wider audience, particularly in Asia, and connect with a younger, environmentally conscious demographic.
In a press release announcing her partnership with Tesla, Kim expressed her enthusiasm, stating that she hopes to “convey a positive message together with Tesla” and that she is “very excited” to collaborate with the automaker.
This partnership signifies a strategic shift for Tesla, as it leverages the power of celebrity endorsement to enhance its brand image and drive sales. By aligning itself with a globally recognized athlete like Kim Ye-ji, the EV pioneer reinforces its commitment to cutting-edge technology, sustainable practices, and a forward-thinking vision for the future of mobility.
Tesla, a trailblazing electric vehicle and clean energy company, has revolutionised the automotive industry. Founded in 2003 by Martin Eberhard and Marc Tarpenning, the EV pioneer has quickly become a symbol of innovation and sustainability. With a focus on electric vehicles, solar energy solutions, and energy storage systems, the electric vehicle company aims to accelerate the world’s transition to sustainable energy. Under the leadership of visionary CEO Elon Musk, Tesla has introduced groundbreaking models like the Model S, Model X, Model 3, and Model Y, setting new standards for performance, range, and technology.