The Tennis Premier League (TPL), India’s premier professional tennis competition, has announced a landmark partnership with VM Insulation Winding Wires, a subsidiary of the VMI Group.
VM Insulation Winding Wires has joined the TPL as the official associate partner for Season 6, in what is being hailed as a pivotal collaboration. This partnership combines the thrilling energy of professional tennis with the cutting-edge innovation of VM Insulation’s high-quality products.
As part of the collaboration, fans can look forward to various exciting activations throughout the season. These will include enhanced brand visibility at match venues, creative digital campaigns, and exclusive fan-centric promotions that promise to elevate the tournament experience.
VM Insulation Winding Wires, renowned for producing premium enamelled winding wires used in key industries like electronics, automotive, and electrical equipment, has built a strong reputation for durability, superior insulation, and precision engineering. Its global footprint and innovative approach align perfectly with the growing stature of the TPL, making this partnership a strategic win for both sides.
Beyond its collaboration with VM Insulation, the TPL has secured several other notable partnerships ahead of the 2024 season. Brands such as Binnys Jewellery, The Bridge, SVAR Gems, Clearpani, Paramount Wires & Cables, and Dhoomimal Gallery have come on board as sponsors. Yonex will serve as the official equipment partner, while Radio City takes up the mantle of official radio partner, ensuring nationwide engagement. Moreover, Viacom18 will broadcast the event, bringing live tennis action to screens across the country, while UnbeatenSport, a global sports media platform, will further amplify the league’s presence across Europe, North America, and beyond.
The sixth season of the TPL is set to take place from December 3 to 8, 2024, at the iconic Cricket Club of India (CCI) in Mumbai.
