Tennis Australia, the governing body of tennis in Australia, has forged a multi-year partnership with Deloitte, a leading global professional services network.
With this deal, the brand has been named the United Cup’s business and technology transformation consulting partner.
Deloitte’s logo will be featured extensively on court signs in Perth and Sydney during the United Cup, an international hard-court tennis competition featuring mixed-gender teams from 18 countries.
Furthermore, Deloitte will provide assistance with a number of digital projects aimed at improving customer and event experiences.
Tennis Australia, Chief Commercial Officer, Cedric Cornelis, said, “It’s exciting to have a partner like Deloitte on board with the United Cup, a highlight on the global tennis calendar. The partnership also allows us to build on our world-class capabilities and continue to optimise our day-to-day business processes within the ever-changing sporting landscape.”
Deloitte Australia Sports Practice Lead, Sandra Sweeney, said, “We are very proud to support Tennis Australia as their Business and Technology Transformation Consulting Partner, aligning on our shared ambition of ensuring a sustainable future for sport. Our support of Tennis Australia further emphasises our commitment to work with sporting organisations locally and globally, to deliver world-class transformation. We look forward to supporting the Tennis Australia team as they create a stronger future for players and fans.”
Deloitte Australia TMT Consulting Industry, Lead Jason Start, said, “Sport is such an important part of our Australian culture, and we are excited to showcase how Deloitte can help Australian sporting organisations be successful. We will bring the best of our Australian and global experience to support Tennis Australia in delivering world class capabilities and experiences.”
The United Cup, an ordained successor to the Hopman Cup, is the first mixed-gender representative competition to give both ATP and WTA rankings points. This year, mixed teams of up to three men and women from eighteen nations will fight for more than $10 million in prizes. Last year’s tournament included five of the world’s top ten female athletes and nine of the top twenty male athletes.
Deloitte is no stranger to the world sporting platform, as the business has been a top-tier strategic partner of the International Olympic Committee (IOC) since 2022. Deloitte has also expanded its decade-long partnership with the Olympics in 2024 to include technology integration, as well as becoming Paralympics Australia‘s digital transformation partner.
