US online gaming operator, BetMGM has signed a deal the National Football League side Tennessee Titans to becoming their Official Sports Betting Partner. BetMGM’s partnership is a historic moment in Tennessee as it represents the state’s first official partnership between a professional sports team and a sports betting platform.
This deal will see, BetMGM gaining brand visibility through Titans’ multiple digital assets and key in-game moments, such as field-goal attempts, video board replays.
Along with becoming the betting partner, BetMGM will also sponsor The Titans Foundation, which directs funds to community organizations across the state.
The betting company will also become the exclusive naming rights partner of the Titans’ television studio at Saint Thomas Sports Park. The Sports Park is home to Titans All Access, the Coach Mike Vrabel Show, and additional content that is aired throughout Tennessee.
BetMGM Chief Marketing Officer Matt Prevost said, “The Titans are an incredible organization and we’re proud to have BetMGM as the team’s first official sports betting partner. This is truly a partnership between two great brands and we’re excited to introduce Titans fans to new ways to engage with their favorite football team.”
BetMGM has recently received a conditional license to offer online sports betting in Tennessee.
The BetMGM mobile app is scheduled to go live in the state on November 1, pending regulatory approval. It is one of three sports betting operators to receive a conditional license from the Tennessee Education Lottery Board’s Sports Wagering Committee, along with FanDuel and DraftKings.