Chinese multinational technology company Tencent announced its deal with the German Bundesliga.
They acquired the non-exclusive streaming rights of the league in China in a deal that will span over two years, starting from the 2021/22 season to the 2023/24 season.
The deal will see Tencent’s coverage of the league expand to live and on-demand matches. It will be streamed on Tencent’s primary videos streaming platform Tencent Video, Tencent Sports, WeChat, Tencent News, Weishi, QQ Browser, Tencent Kandia, and Aurora TV.
The Bundesliga commenced on 14th August as the defending champions Bayern Munich took on Borussia Monchengladbach away from home, which resulted in a 1-1 draw.
The next game to look after will be the DFL Super cup final where Bayern Munich takes on Borussia Dortmund in Berlin on 18th August.
The deal with Tencent came after the termination of the streaming deal with PP Sports. The financial difficulties for the streaming platform resulted in the deal being called off earlier than usual.
The deal with Tencent is the latest one in the European football cycle along with the deals for the UEFA club competitions and the Premier League.
The previous edition of the Bundesliga saw Bayern Munich win the title for a record ninth time in a row which was their 30th Bundesliga title as they finished in first place with 78 points in 34 games ahead of rivals BVB and RB Leipzig.