TelevisaUnivision acquires UEFA, Super Bowl and Copa America media rights in the US

The 2024 Super Bowl, which will be broadcast on CBS in English, will be shown in Spanish for the first time on Univision on February 11.

The Mexican-American media company, TelevisaUnivision has confirmed an array of Spanish language media rights in the United States, which include the next Super Bowl, Copa America 2024, and key UEFA club championships.

The 2024 Super Bowl, which will be broadcast on CBS in English, will be shown in Spanish for the first time on Univision on February 11. It is also the network’s first nationwide broadcast of an NFL game.

The 2024 Copa America, which takes place from June 14 to July 14 in the United States, will be broadcast live on TelevisaUnivision’s linear and streaming platforms. The event, which will involve all ten Confederación Sudamericana de Fútbol (CONMEBOL) nations and six Confederation of North, Central America and Caribbean Association Football (CONCACAF) teams, will serve as a warm-up for the United States ahead of the jointly-hosted FIFA World Cup 2026.

The broadcaster owned the Spanish-language rights to the Copa America 2021, and at the time of the arrangement with the Dentsu agency, the exclusive sales agent for the championships in 2021, 2024, and 2028, was also awarded an exclusive negotiating window for rights to the latter two events.

Additionally, TelevisaUnivision has secured a three-year rights agreement with UEFA to broadcast the Champions League, Europa League and Europa Conference League, bringing the sales process in the United States to a close.

The agreement, mediated by Relevent Sports, includes the 2024-25 to 2026-27 seasons and retains the business’s current UEFA club tournament rights.

Paramount holds the English-language rights to UEFA club tournaments in the United States, having inked a six-year, $1.5 billion agreement with UEFA in August 2022.

While Paramount agreed to a six-year deal, Relevent chose to market the Spanish-language rights for only three seasons. TelevisaUnivision is said to have battled off challengers such as Telemundo, a Spanish-language broadcaster.

Relevent committed to pay at least $250 million per season for the rights in the United States, displacing Team Marketing as the exclusive sales agent for UEFA club competition commercial rights.

Olek Loewenstein, President of Global Sports at TelevisaUnivision, said, “The investments made in our sports division have resulted in record-breaking broadcasts across all TelevisaUnivision platforms. This momentum represents a real opportunity for brands to make a meaningful connection with a rapidly growing, dedicated, and avid fanbase.”

The Spanish-language rights to the UEFA Euro 2024 national teams competition in Germany have already been purchased by TelevisaUnivision in the United States.

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