TECNO Mobile, the premium brand smartphone brand, has formed a partnership with JetSynthesys’ Skyesports, South Asia’s leading esports tournament organiser, for an exciting yearlong mobile gaming championship – the Call of Duty Mobile India POVA Cup. The two organisations will collaborate to hold exhilarating Call of Duty: Mobile tournaments all across 2023.
Season 1 of the contest will feature some of the best teams throughout the country competing in a strenuous Call of Duty battle. TECNO POVA cellphones would be capturing Skyesports’ grassroots-level penetration and elaborating esports events in this gaming extravaganza to establish a phenomenal connection with Zillenials who are passionate about mobile gaming.
The championship’s matches will be live-streamed on Skyesports’ official social media channels in four different languages, namely English, Hindi, Tamil, and Telugu, in order to successfully communicate with gaming enthusiasts from all over the nation.
Arijeet Talapatra, CEO, TECNO Mobile India, commented, “In the current fiscal, India witnessed more than 50 crore citizens taking up gaming, which also means a noteworthy 12% increase from last year. India’s gaming sector registered a whopping $2.6 billion growth and is further expected to grow by 27% to reach the mark of $8.6 billion. Noticing the consumers’ shift towards mobile gaming, TECNO strengthened its POVA range of smartphones and drove the revolution by providing feature-rich gaming devices under the same.
“POVA as a product line resonates with the trinity of speed, power and performance and encourages Zillenials to ‘Stop At Nothing’ and continue to hustle. Call of Duty Mobile POVA cup is an Annual property, which we have created in partnership with Skyesports to grow a community of mobile gaming lovers and offer a performance-rich immersive experience to avid gamers on POVA devices.“
The Call of Duty Mobile POVA Cup is set to be one of India’s largest esports competitions for the mobile shooter. It will have a year-long layout that spans multiple seasons, allowing both amateur and professional players to develop their skills and compete. These seasons will ultimately result in exciting Grand Finals at the end of 2023.
Shiva Nandy, Founder and CEO, JetSynthesys’ Skyesports, said, “We are very excited to collaborate with TECNO POVA and to execute the Call of Duty Mobile POVA Cup. India has more than 396 million gamers, who spend an average of 14 hours per week gaming. Thus, such a partnership will enable TECNO POVA to directly spotlight its smartphones throughout the year to a young and tech-savvy audience. The tournament will also elevate the esports scene of the game from the grassroots level and offer continuous action for fans and players of the game alike.”
Anuj Tandon, the CEO of Gaming, JetSynthesys, said, “I see this partnership as an event to showcase the growth, reach and power of our gaming sector. Call of Duty is the perfect game for this partnership- a high-octane game that is thrilling to play and watch. Tecno and Skyesports will work to make it a memorable experience for all the participants and viewers worldwide. Can’t wait for the fans and gamers to turn up and soak in this unique experience.”
Activision’s Call of Duty video game franchise is a first-person shooter. The popular game series’ mobile version was released in 2019 and has since become one of the most popular multiplayer shooter titles in India and around the globe.
In terms of total downloads, India became the biggest consumer of mobile games in FY 2022. Presently, India’s market is three times that of the United States and nearly two and a half times that of China. Total game downloads have increased from 6.5 billion to 15 billion since 2020.