Technics, the premium audio brand of Panasonic, has been named the audio, headphones and earbuds partner of the PGA TOUR and PGA TOUR Champions under a multi-year marketing partnership running through 2029.
As part of the agreement, Technics will introduce the Technics Sound Deck, a new on-site fan activation set to debut at select PGA TOUR events. The experience will allow spectators to wear Technics over-ear headphones and listen to a dedicated audio feed featuring real-time conversations between players and their caddies as they discuss strategy during tournament rounds.
The initiative aims to enhance the live spectator experience by providing fans with unique insight into the tactical decisions behind each shot. According to the PGA TOUR, greater access to player-caddie communications was one of the most requested features in the organisation’s Fan Forward survey, which gathered feedback on how to improve engagement at tournaments.
Dan Glod, PGA TOUR Executive Vice President, Corporate Partnerships, said, “As we kick off our new partnership with Technics as our Official Audio, Headphones and Earbuds, the PGA TOUR is excited to introduce the Technics Sound Deck to our fans at events across the TOUR season. Hearing more conversations between players and caddies was one of the top enhancements fans asked for when we launched the Fan Forward survey, and the Technics Sound Deck offers a great way to listen in to those one-on-one discussions as players strategise the hole ahead of them.”
Melissa Housel, Senior Marketing Manager and Head of Product Marketing, Panasonic Consumer Electronics Company, added, “The partnership with PGA TOUR and PGA TOUR Champions is an exciting milestone for Technics. Our heritage is built on more than 60 years of innovation and an uncompromising commitment to sound quality. The pursuit of perfection through innovation is something we live every day, and it’s the same relentless dedication we admire in the world’s top golfers. Through this partnership, we’re honoured to bring our iconic listening experience to a loyal and passionate community that truly appreciates excellence. We look forward to building lasting connections with golf fans, whether they’re experiencing the game firsthand on the course or through exceptional sound at home.”
Through the partnership, Technics will also showcase its premium range of headphones and wireless earbuds across tournament activations and marketing platforms linked to the PGA TOUR and PGA TOUR Champions.
The collaboration also builds on Panasonic’s broader presence in professional golf. In 2025, the company became the official projector partner of TGL presented by SoFi, providing the large-scale projection technology used for the league’s simulator-driven matches.
The new partnership is expected to roll out across multiple PGA TOUR events in the coming seasons, further expanding technology-driven fan experiences at tournaments.
