The leading french esports franchise, Team Vitality has announced a multi-year partnership with the world’s most advanced blockchain, Tezos to build one of the biggest European partnerships in the esports industry and the biggest one in Team Vitality’s history. Through this signing, Tezos became the official main technical partner of the popular esports organisation.
In this three-year collaboration, the online service will gain the front-of-shirt branding on the gaming outfits of the franchise and would get showcased by its star rosters on the biggest stages of the online gaming world. The online platform would also attain unrivalled brand visibility across the esports ecosystem. Under this association, both the brands will integrate to provide the community and fanbase of Team Vitality exclusive ways to engage and connect with the top-performing players. The team using the Tezos ecosystem would also educate its fans on the benefits of blockchain to enhance their gaming experience.
Nicolas Maurer, the CEO of Team Vitality on this grand partnership said, “This is truly a game changing partnership for Vitality, which feels appropriate given 2022 is set to be the biggest year in our history. The opportunities Tezos can bring to strengthen the relationship between us and our fans is incredibly exciting, and we’re immensely proud to have Tezos join us on this journey.”
Mason Edwards, the Chief of Staff of Tezos Foundation also gave his insights on the massive deal and said, “This is a significant step forward for Europe’s leading esports team as the blockchain and gaming industries continue to build a fan and player-centric future for esports. The decision from Team Vitality to choose the energy-efficient Tezos blockchain as a technical partner is another signal to the established and growing gaming vertical that low gas fees, forkless upgradability, and ease-of-use are the key factors driving the next wave of adoption for blockchain technologies. I’m thrilled to see Team Vitality join the Tezos community.”
Tezos is the most energy-efficient blockchain globally that uses advanced technologies to decrease its impact on the environment. The firm also has a deal with McLaren Racing and with this current move, it has expanded its brand’s horizon and commercial portfolio, especially in the online sports industry.
Team Vitality, founded in 2013, manages nine esports teams, while also containing a dedicated performance centre for them. The notable organization has committed to incur the largest talent investment ever made in esports in 2022.