Tata Consultancy Services (TCS), the Indian tech giant, has signed a partnership renewal with the Standard Chartered Singapore Marathon (SCSM).
With this development, TCS will continue to be the official mobile partner of the event for the next four years. The Indian company will also retain its designation for the upcoming race on December 2-4. TCS has been a commercial partner of the marathon for the past six years.
This renewed association has enabled TCS to provide immersive and community-focused digital experiences for runners and fans.
TCS revealed that the app provides a seamless marathon experience for all kinds of participants via a single digitally integrated platform with high functionality and excellent user experience.
Participants will be privileged with facilities and conveniences like booking transportation to marathon grounds, race day weather details, SOS for emergencies, and checking of run progress.
The app is equipped with an AR-powered virtual experience where runners can utilise the AR medal filters, video creation functionalities and themed frames for photos to instantly share their racing experiences.