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TCS join hands with Jaguar Racing

In this multi-year partnership, TCS and Jaguar will be working hand in hand to create a dynamic platform.

India’s leading global IT services, consulting, and business solutions organization, Tata Consultancy Services (TCS), has made its entry into the Formula E world. The organization has announced that it would be the title partner of the British racing team Jaguar Racing, ahead of the 2021/22 ABB FIA Formula E World Championship. Following this partnership, the team will be known as Jaguar TCS Racing.

In this multi-year partnership, TCS and Jaguar will be working hand in hand to create a dynamic platform, which will drive the research and innovation in advanced concepts and electric vehicle (EV) technologies.

TCS will be going to use its leadership in both technology transformation and experience, working with premier players in the EV value chain, which in return will help Jaguar TCS Racing become a catalyst for electrification, pushing towards low carbon emissions and sustainable mobility.

Speaking on the occasion, Rajesh Gopinathan, CEO & MD, TCS, said: “We are delighted to expand our partnership with Jaguar Land Rover and join forces as Jaguar TCS Racing to harness collective knowledge and to innovate for a sustainable future for all. As the world races towards electrification, this collaboration will pave the way for the adoption of advanced technologies, utilization of cleaner energy, and the evolution of novel business models. Our efforts will go beyond business to make a lasting impact on people, communities, and the planet.”

Adding to it, Thierry Bolloré, CEO Jaguar Land Rover, Chairman JLR Motorsport, said: “I would like to extend my welcome to Tata Consultancy Services. This partnership is a perfect example of the synergies that exist within the Tata group. Motorsport is the ultimate challenge and to succeed in this highly competitive arena you must excel in all areas. Technology, innovation, agility, unity, and teamwork are all important learnings which we can implement across the company and wider group. I recognize these benefits and want to make sure that our future motorsport activity structure is set up for maximum success.

Lastly, James Barclay, Team Principal, Jaguar TCS Racing, said: “Launch day is always exciting as we look forward to the possibilities of the upcoming season after months of hard work behind the scenes. Welcoming a brand new title partner – TCS – is a real honour and we look forward to a highly innovative and successful partnership together. It’s an announcement we’ve been looking forward to revealing and this is an exciting time to see a global leader like TCS joining other blue-chip brands in FIA Formula E. After our most successful season to date we have been working hard to improve further on our performance with the aim to race for more points, wins and ultimately the world championship.”

The partnership will see the creative use of data and insights from the racetrack to shape more growth, development, and transformation in the entire electric vehicle ecosystem. TCS’ entry into Formula E racing adds to its impressive portfolio of sports sponsorships, including running events such as the TCS New York City MarathonTCS London Marathon, TCS Amsterdam Marathon, and more. 

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