Tata Consultancy Services (TCS), a leading global IT services and consulting company, has announced a significant three-year partnership with the Schneider Electric Marathon de Paris, becoming the official AI and technology partner for the prestigious race.
This collaboration will leverage TCS’s deep expertise in artificial intelligence, data analytics, and digital innovation to elevate the experience for runners, spectators, and organizers alike.
The partnership aims to transform various aspects of the marathon, from pre-race preparation to race-day execution and post-race analysis. TCS will deploy advanced AI tools, predictive analytics, and digital twin technologies to create personalized training programs for runners, provide real-time performance insights, and enhance the overall engagement of fans.
Speaking on the occasion, Yann Le Moenner, CEO of Amaury Sport Organisation (A.S.O.) said, “We are delighted to welcome TCS to the Schneider Electric Paris Marathon family of partners. Thanks to its expertise in new technologies and artificial intelligence, TCS will continue to grow the event, strengthen the engagement of all audiences, and enrich the digital experience. Together, we aim to offer an ever more immersive and connected experience, serving both runners and spectators.”
Abhinav Kumar, Chief Marketing Officer of TCS, added, “Our partnership with the Schneider Electric Marathon de Paris aligns with TCS’ commitment to being a trusted transformation partner for our clients, communities, and the ecosystems in which we live and work. This engagement reflects our commitment to using technology towards empowering athletes, optimizing race experiences, and transforming the future of sports. By integrating advanced analytics, AI, and digital twin technologies across various aspects of the marathon experience, we not only aim to enhance performance and well-being but also shape a more connected and intelligent sporting ecosystem at one of the world’s most iconic races.”
Rammohan Gourneni, Managing Director of TCS France, continued, “For the past 30 years, TCS has played a pivotal role in France as a technology provider. We are proud to continue our commitment to the community with this new partnership for the Schneider Electric Marathon de Paris. I look forward to engaging our clients and partners in this race as we harness our technology expertise and passion for AI and innovation to create an unforgettable marathon experience.”
The Schneider Electric Marathon de Paris is a major global event, attracting over 55,000 participants annually from over 145 nationalities. This partnership with TCS aims to further enhance the experience for these athletes and the many spectators who come to witness the event. TCS will leverage AI, data analytics, and digital twin technology to optimize logistics, improve performance tracking, and contribute to sustainability efforts, aligning with the marathon’s vision to integrate cutting-edge technology into sports.
Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 56 years. Its consulting-led, cognitive-powered portfolio of business, technology and engineering services and solutions is delivered through its unique Location Independent Agile™ delivery model, recognized as the benchmark of excellence in software development.
The Paris Marathon is the latest addition to a deep portfolio of global running events sponsored by TCS, including five World Marathon Major races in New York, London, Chicago, Boston, and Sydney, alongside marathons in Amsterdam, Mumbai, Singapore and Toronto. In total, TCS now partners with 14 global running events with participation from over 600,000 runners. These partnerships highlight TCS’ dedication to revolutionizing endurance sports through technology and creating meaningful societal impact beyond the finish line. In 2024 alone, TCS-supported races raised nearly $280 million for various charities.
