TCL, a global leader in consumer electronics, and Arsenal Football Club, one of the world’s most recognized football teams, have announced a significant expansion of their successful collaboration, elevating it to a multi-year global partnership.
This new agreement has named TCL as Arsenal’s official global consumer electronics partner for both the men’s and women’s teams.
Building on a regional partnership that began in 2023 across the UK, Middle East, and Africa, this enhanced global alliance underscores a shared commitment to innovation, progress, and inspiring greatness both on and off the pitch.
A key highlight of this expanded partnership is the announcement of England international and Arsenal star Bukayo Saka as a global TCL ambassador. Saka will be featured prominently in upcoming promotional campaigns and fan engagement initiatives, aiming to deepen TCL’s connection with Arsenal’s extensive global fanbase and amplify the shared values of both brands.
Juliet Slot, Chief Commercial Officer at Arsenal expressed her enthusiasm and said, “We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together.”
Ms. Sunny Yang, General Manager – TCL Middle East & Africa added, “We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion. As a brand committed to shaping the future of smart living, this global partnership allows us to strengthen our connection with fans worldwide and deliver immersive experiences that unite the power of technology with the spirit of sport. We look forward to building a lasting legacy together that inspires greatness across every corner of the world.”
The global partnership will integrate TCL products into Arsenal’s popular matchday show, “Live from N5,” enhancing the fan experience and increasing brand visibility. Fans can also anticipate a continuation of engaging storytelling and unique activations, building on the success of previous campaigns like “Go Big with TCL” and “Inspire Greatness” digital video commercials featuring Arsenal players. Recent successful fan engagement events, including player meet-and-greets and appearances by Arsenal legends, hint at exciting new initiatives under the global agreement.
The timing of this announcement aligns strategically with Arsenal’s pre-season tour, which includes visits to Singapore and Hong Kong – the latter being home to TCL’s global headquarters. This provides a unique platform for joint activations, fan events, and content creation in key Asian markets.
This multi-year global partnership marks a pivotal moment for both TCL and Arsenal, promising to deliver immersive experiences that seamlessly blend cutting-edge technology with the spirit of world-class sport, further solidifying their positions as leaders in their respective fields.
