With this extension, TCL continues to be the official television provider of the Australian Grand Prix for the second consecutive year. Also with this partnership, TCL will look to provide the audience with an audio-visual coverage experience with the implication of around 800 new LCD TVs installed around the circuit, assisting the viewers to see the live action at all parts of the circuit. The Chinese company will host a racing simulator for the fans along with a daily prize giveaway.
TCL Technology is a leading Chinese electronic company, which is based in Huizhou, Guangdong Province. The company manufactures, develops, and designs several electronic commodities such as television, mobile phones, air conditioners (ACs), etc.
Previously, the racing event also welcomed the Swiss brand, Rolex as its title sponsor.
Rafael Mayen, TCL Electronics Australia, National Marketing Manager said, “TCL’s visual and audio technologies which is set to expand in the coming months with brand-new TVs and soundbars along with a wider choice of whitegoods — will put F1 fans in pole position to watch cars tear around Melbourne’s lakeside track in exhilarating detail and hear some of the best racing in the world through a fully immersive audio experience. Formula One is a breathtaking experience that offers excitement like no other sport, and we’re keen to see people come in and enjoy watching the races in the new TCL Recharge Lounge”.
Darian Misko, Australian Grand Prix Corporation, General Manager of Sales and Commercial commented, “We’re delighted to welcome our major partner, TCL, back to the Albert Park Grand Prix Circuit for a second year. TCL will not only be providing more LCD TV screens than ever before, but also creating the brand-new TCL Recharge Lounge, which is expected to quickly become a fan favourite throughout the event”.