TaylorMade, the golf manufacturer has inked a three-year sponsorship deal with the PGA of Australia as it seeks to build on the pandemic-inspired participation growth for the sport.
In this agreement, TaylorMade will be seen using digital assets and broadcast platforms of PGA and also engage with PGA Member programmes.
TaylorMade will also show its initiative in the PGA’s golf industry campaigns as it looks to expand participation in the sport.
The manufacturer also revealed that it would support the PGA’s Women in Gold Scholarship Programme to increase the number of opportunities for women to have careers in golf. Women will be receiving a scholarship that will be unlocking senior-level roles including director of golf, general manager or high-performance coach.
TaylorMade will also support The First Tee Australia development programme, the initiative is aimed at arming disadvantaged teenagers with core values such as integrity, sportsmanship and honesty.
The Commercial Director at the PGA of Australia, Michael McDonald, said, “At the PGA, we recently made changes to our partnership offerings to enable and encourage a broader range of partners from the golf industry and TaylorMade jumped at the chance to join the PGA family and invest further into the golf industry.”
The General Manager of TaylorMade Australia and New Zealand, Andrew Bayliss, said, “We are excited to enter into a partnership that will share and collaborate on ideas that focus on continuing the wonderful growth that golf has seen over the last two years.”
TaylorMade was acquired by Korea-based private equity firm Centroid Investment Partners in May after it was up for sale in February with an asking price of $2bn.