Tata Play, India’s leading content distribution and aggregation platform, has announced a significant strategic partnership with FanCode, a premier digital sports platform, to introduce a new platform service: Tata Play FanCode Sports.
This collaboration is set to revolutionise the sports viewing experience for millions of Indian households, offering an extensive array of live sports content directly to their screens.
Tata Play FanCode Sports will provide subscribers with access to over 100 hours of live sports action each month, spanning more than eight major sports. The impressive lineup includes prestigious tournaments such as the Carabao Cup, Copa Del Rey, Concacaf Champions Cup, Australia Tour of West Indies, and South Africa Tour of Zimbabwe, alongside a wealth of domestic and international T20 cricket leagues.
In a groundbreaking move for Direct-To-Home (DTH) subscribers, Tata Play FanCode Sports will also feature the thrilling world of Formula 1. This means viewers will be able to catch all the exhilarating action of the 24 Grand Prix weekends, directly on their televisions.
Pallavi Puri, Chief Commercial and Content Officer at Tata Play expressed her enthusiasm about the partnership and said, “We are thrilled to expand our partnership with FanCode. This exciting collaboration marks a significant milestone, enabling us to offer a seamless viewing experience to multiple sporting events like Formula 1, PGA Tour, Carabao Cup, world-class cricket and other football action across screens, enhancing diversity and accessibility of live sports content for our Tata Play Direct-To-Home and Tata Play Binge subscribers. Together with FanCode, we are redefining the way fans engage with their favourite sports.”
Yannick Colaco, Co-founder of FanCode, echoed this sentiment and added, “After our successful collaboration on Tata Play Binge, we are thrilled to continue our partnership with Tata Play to bring FanCode to millions of new homes. This aligns with our vision of making sports more accessible and expanding the reach of some of the biggest sporting events. We remain committed to delivering a diverse range of content and best-in-class technology to ensure a great viewing experience across platforms for sports fans.”
The launch of Tata Play FanCode Sports underscores the commitment of both companies to elevate the sports viewing experience in India. The platform aims to be the premier destination for sports fans, offering an ad-free and multi-platform experience covering various sporting events.
Tata Play is India’s leading content distribution and aggregation platform, bringing together a comprehensive range of entertainment, sports, news, learning, and games on a unified platform. Tata Play has been instrumental in transforming the TV viewing experience in India.
FanCode is India’s premier digital sports platform dedicated to providing fans with an immersive and engaging sports experience. Offering live streaming, match highlights, news, and expert analysis, FanCode is committed to making sports more accessible and engaging for fans nationwide.