The Tata Mumbai Marathon (TMM), promoted by Procam International, will have its 21st edition on Sunday, January 18, 2026, extending its tradition as India’s most renowned participatory athletic event.
The World Athletics Gold Label Race will attract a record 69,100 participants, comprising 65,400+ on-ground runners and 3,700+ virtual competitors, demonstrating the marathon’s expanding size and national appeal.
Over the last two decades, the Tata Mumbai Marathon has been instrumental in creating India’s running culture. This year’s edition establishes new records, with 14,059 first-time full marathon participants, as well as significant increase in the Half Marathon and Open 10K categories. Increased female participation, faster finish times, and greater community involvement during the Dream Run demonstrate the growing popularity of running across demographics.
Adrian Terron, Head-Corporate Brand and Marketing, said, “As we usher in the 2026 running season, we reaffirm our commitment to celebrating the indomitable spirit of runners and the vibrant community that supports them. The Tata Mumbai Marathon has evolved into a hallmark of perseverance, unity, and wellness; values that resonate deeply with our city and our nation. As we look ahead, we remain dedicated to advancing this legacy of excellence, fostering a culture of health and fitness, and reinforcing the spirit of giving back to society. We extend our best wishes to all runners for a successful and fulfilling running season in 2026.”
Ujjwal Mathur, President-India Business & Strategic Accounts-Growth Markets, TCS, said, “As we gear up for another edition of the Tata Mumbai Marathon, I am filled with immense pride – pride in being associated with one of the world’s strongest marathon brands. Year after year, tens of thousands of individuals take part in the marathon, reminding us that the act of running, though an individual pursuit, can bring the spirit of a city alive. Powering marathons through novel digital experiences makes our associations more meaningful. The TMM app has a new design this year, featuring an AR experience for capturing moments with the marathon medal. Users can now track both physical and virtual runners at once. We cherish being part of this magic and are humbled to make a meaningful impact on and off the racetrack with our community of runners and spectators alike.”
Shreepad Shende, Chief Marketing Officer, IDFC FIRST Bank, said, “IDFC FIRST Bank is delighted to continue its partnership with the Tata Mumbai Marathon for yet another year. Tata Mumbai Marathon truly reflects the spirit of Mumbai and resonates perfectly with our core philosophy of ‘Social Good’. At IDFC FIRST Bank, we celebrate every runner who chooses a healthier lifestyle and look forward to this iconic event that unites people from all walks of life.”
The Tata Mumbai Marathon 2025 Socio-Economic Health Impact Report, prepared by the Indian Institute of Sports Management in conjunction with Procam International, indicated an INR 7,530.59 crore socio-economic contribution in 2025. The marathon has raised over INR 7,483 crore in charity throughout 20 editions, supporting 275 NGOs and raising INR 227.66 crore for educational efforts. The event generated a health-economic effect of INR 7,476.97 crore through spending on gear, nutrition, transport, and housing. It also achieved measurable health and sustainability objectives.
TMM’s 21st edition welcomes new global brand partners AMARON (Powered By Partner), Snickers (Hunger Partner), and Red Bull, bolstering the event’s commercial ecology. Long-time partners like ASICS, Tata Sons, and TCS continue to improve the race-day experience with athlete interaction, special merchandise, and digital innovation.
Additional attractions include the popular Imagicaa Run In Costume, the Get Active Expo from January 15-17 at Kalina University Ground, and widespread support from national and state governments, athletic authorities, and civic organisations. As the Tata Mumbai Marathon prepares to return to the streets, the 2026 edition serves as a striking reminder of the event’s long-term influence on sport, society, health, and India’s expanding sports industry.
The marathon’s growing sponsorship portfolio reflects its commercial maturity, with partners receiving multi-layered activation possibilities spanning on-ground events, digital platforms, community projects, and year-round involvement. With considerable investment in gear, nutrition, travel, and wellbeing, TMM contributes to a strong sports economy while providing meaningful ROI to partners. Its capacity to continuously attract global companies, maintain long-term sponsors, and demonstrate verifiable socioeconomic and health effect distinguishes the Tata Mumbai Marathon not only as a sporting event, but also as a scalable, high-impact commercial ecosystem in India’s sports business scene.
