Tata Mumbai Marathon 2024 strikes commercial alliance with Club Vistara

Through special bonuses for runners and their companions, TMM and Club Vistara hope to improve the overall experience for the participants.

The biggest marathon in Asia, the Tata Mumbai Marathon (TMM) has announced a collaboration with Club Vistara, the frequent flyer program of Vistara.

As part of the deal, the brand has been labelled as the official loyalty partner of the TMM.

This historic alliance between the two businesses represents a significant advancement for each, demonstrating the ability of participatory sports to create deep and lasting relationships.

Through special bonuses for runners and their companions, TMM and Club Vistara hope to improve the overall experience for the participants. Participants and one guest can take advantage of unmatched benefits, such as great airfare discounts, unique on-board incentives, and Club Vistara enrollment privileges.

The Tata Mumbai Marathon 2024, which is ranked among the top 10 marathons in the globe and is a World Athletics Gold Label Road race, will take place on January 21, 2024. The event, which is supported by Procam International, has transformed the fitness, wellness, and giving mindset in our nation and started a running revolution. With over a thousand new amateur runners hitting the roads every day, running is currently the fastest-growing participatory sport in the nation.

In accordance with Club Vistara’s partnership with the Tata Mumbai Marathon, participants can take advantage of the following special offers: 15% off economy class tickets and 20% off premium economy class tickets.

One of the best-rated airlines in India, Vistara has won multiple accolades, including “Best Airline” and is praised for maintaining strict safety regulations and providing exceptionally clean cabins.

Deepak Rajawat, Chief Commercial Officer, Vistara, said, “It has been our constant endeavour to offer a distinguished lifestyle experience to our loyal customers that goes beyond just air travel. We are delighted to associate with the Tata Mumbai Marathon as we explore this new aspect of benefits to our customers through this meaningful sports sponsorship. We are confident that Club Vistara members will appreciate the proposition this partnership brings to them.”

Vivek Singh, Jt MD, Procam International, said, “We are thrilled to be announcing Club Vistara as the Loyalty Partner for the Tata Mumbai Marathon 2024. This collaboration is a significant step for us both and a testament to Tata Mumbai Marathon’s position, as a premier sporting event of India, and Asia. Running has proven to be an effective platform for brands and this partnership will help elevate the overall experience for our runners. We’re about to embark on a journey where the sky isn’t the limit, but rather the beginning of endless possibilities.”

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