The global telecommunications unit, Tata Communications have joined hands with the premium sports broadcasting firm, Eclat Media Group to expand the content distributed across Asia.
This agreement would let the viewers across Asian countries such as Indonesia, the Philippines, Malaysia, Singapore, and Thailand, catch 400 plus hours of sports content in a year.
Through this association, Tata Communications Media Ecosystem will permit the commentators of the channels of the media giant to overlay commentary in their native language with the help of satellite uplink facilities and video connect. This commentary would then get added to the sports enthusiast’s video feeds for relevant areas and regions. These sports fans will get access to the exclusive action of elite tournaments in their preferred language. With this association, Eclat Media Group aims to deliver their coverage to new potential viewers and expand their content across Asia.
Lee Choong Khay (CK), the CEO of SPOTV, gave his insights on the partnership and said, “It is our pleasure to have Tata Communications, a global digital ecosystem enabler, as our valuable network partner. As we expand the distribution of our content pan-region, we aim to focus on growing localised and relevant content for the individual markets. With this exciting partnership, SPOTV and SPOTV2 can achieve seamless localisation and delivery of our premium sports contents to fans across Asia.”
Dhaval Ponda, the Global Head of Media & Entertainment Services at Tata Communications, also commented on this collaboration and said, “Sports viewership has dramatically shifted over the years with technology playing a key role in evolving the at-home viewing experience.” He adds, “By joining forces with Eclat Media Group, we aim to give sports fans across Asia an enhanced experience to enjoy their favourite global and local sports – be it motorsports, tennis, baseball or volleyball. Our world class media infrastructure coupled with Eclat’s ambition to be the pioneer in providing language-customised sports content to fans in each country is driving the transformation of sports consumption pan-Asia.”
Tata Group recently signed some fruitful deals in the sports business industry. The conglomerate roped in the Indian Premier League‘s (IPL) title sponsorship rights and has also renewed its partnership with Maharashtra Open. The firm’s subsidiary unit, Tata Consultancy Services (TCS) became the title sponsor of the Toronto Waterfront Marathon and Virtual Race of the Canada Running Series.