Tata Communications, a global provider of communications technology, and Formula E have signed a new multi-year deal, making the former the official broadcast distributor for the ABB FIA Formula E World Championship.
Tata Communications will give the championship’s worldwide viewers high-definition and high-speed content as part of the race production and broadcast plan for Formula E.
A total of 26 locations in North America, Europe, and Asia will be used by the comm-tech company’s media platform to distribute more than 160 pieces of live video and audio Formula E racing footage worldwide.
A.S Lakshminarayanan, MD and CEO of Tata Communications, said, “There are 85 cameras capturing the event for over 400 million people watching all over the world. To be able to facilitate that truly speaks about the power of the internet that we have been able to leverage, with our dedicated media cloud and edge computing capabilities. And apart from our long-standing partnership with FIA, we extend the services to multiple major sporting leagues across the world.”
Specialized Tata Communications employees who will also provide round-the-clock, end-to-end solutions throughout all 16 races this season will be in charge of managing the distribution of the provided content.
The most recent event, the Greenko Hyderabad E-Prix Round 4 race of Formula E, featured 22 drivers from 11 teams, such as Mahindra Racing, Jaguar TCS Racing, Maserati MSG Racing, and NEOM McLaren Formula E Team.
Jamie Reigle, CEO of Formula E, commented, “Formula E is an intense tour given its on-the-go nature. Tata Communications’ support over the years has enabled state-of-the-art remote production possible, with real-time TV signal transmissions from the race venues to our broadcast centre in London and finally to the audience’s screens. Thus, bringing down multiple logistical challenges, driving cost efficiencies, travel flexibility for our employees, especially women, and reducing emissions.”