Tata Capital, a leading financial services provider, has launched its impactful “Game Bolega” campaign, a powerful initiative designed to redefine the narrative surrounding women’s cricket during the ongoing Tata Women’s Premier League (WPL) Season 3. This campaign shifts the focus from societal expectations to the undeniable talent and exceptional performance of the athletes themselves.
At the heart of “Game Bolega” lies the resonant message, “Ab hum nahi, humara game bolega” (Now we won’t speak, our game will speak). This declaration embodies the spirit of the campaign, empowering players to let their skills and achievements speak for themselves. The campaign shines a spotlight on WPL stars Smriti Mandhana, Jemimah Rodrigues, Deepti Sharma, Harleen Deol, and Yastika Bhatia, celebrating their unwavering dedication, remarkable skill, and sheer prowess on the field.
Speaking about the campaign, Abonty Banerjee, Chief Operating Officer – Digital and Marketing at Tata Capital, said, “Our continued association with WPL reflects our belief in the transformative power of sports. By challenging stereotypes and celebrating the spirit of the sport, ‘Game Bolega’ aims to inspire athletes and fans while highlighting the increasing influence of women’s cricket on the broader sporting landscape.”
As an associate sponsor of the top-tier women’s cricket league, Tata Capital demonstrates its unwavering commitment to supporting and promoting women’s cricket. The company recognizes the profound impact of sports in driving positive change and aims to dismantle existing stereotypes by showcasing the remarkable growth and potential of women’s cricket in India.
The premier women’s cricket competition in India has already delivered high-octane action, nail-biting finishes, and compelling competition. Tonight, fans can relive the excitement of the WPL 2024 finals as Delhi Capitals face off against the defending champions, Royal Challengers Bengaluru, at 7:30 PM. This rematch promises to be a thrilling encounter, further showcasing the exceptional talent and competitive spirit that defines the top women’s cricket tournament.