The leading Indian financial service provider, Tata Capital has unveiled a brand-new ad campaign, ‘Mitaye Faasle’, featuring its brand ambassador and the Indian cricketer, Shubman Gill.
The campaign is motivated by the understanding that even after tireless efforts, people might fall short of the objectives they set for themselves. These might include purchasing a new home or vehicle, developing their business, paying their child’s education, and a variety of other things.
The ‘Mitaye Faasle’ ad discusses how Tata Capital can assist clients reach their goals by acting as a financial facilitator and bridging the gap between their efforts and their dreams. The commercial demonstrates how Tata Capital plays a critical part in assisting customers in reaching important life milestones, such as assisting a young couple in securing their dream home, enabling an entrepreneur to develop her firm, or facilitating someone’s first two-wheeler purchase.
Every story emphasises Tata Capital’s involvement in assisting and enabling clients at every stage of their financial journey, ensuring that their goals become reachable.
The ad consists of three videos that establish parallels between Shubman Gill’s path and that of customers by portraying familiar experiences from their daily lives.
Tata Capital’s integrated marketing campaign will run for three to four weeks all over TV, OOH, Social Media, and other digital media channels.
Abonty Banerjee, Chief Operating Officer –Digital and Marketing, Tata Capital Ltd, said, the “Mitaye Faasle’ campaign talks about the immense efforts made by customers in achieving their goals, and the role of Tata Capital in empowering them financially. The stories draw parallels between Shubman Gill’s remarkable story of overcoming challenges and that of our customers. Just as Gill’s journey symbolizes perseverance and success, our customers too put in persistent efforts to achieve their goals. Tata Capital’s role remains that of helping customers realize their aspirations. We are sure that these stories will resonate with all our current and potential customers.”